Internet Campaign Marketing Analyst - Big Fan Media
(Position Reference: BFM001)
You will be joining a unique business unit (Big Fan Media) under the Moxy Media umbrella, and would be responsible for ensuring the relevance and profitability of Big Fan Media internet marketing campaigns. If you’re dedicated, analytical and creative and you “get” CPA, CPL and CPM internet advertising campaigns we want to talk to you.
Join our team and you will have the opportunity to use your analytical and organizational skills to research, create, and monitor the performance of Big Fan Media’s Lead Generation, Email Marketing and Display Advertising campaigns across the Moxy Media network of content rich websites.
Main Accountabilities:
- Using strong analytical skills; perform day-to-day management of Internet advertising campaigns.
- Daily monitoring of traffic and profit performance of advertising campaigns.
- Create performance reports in Excel for management.
- Provide recommendations and implement optimization tactics to improve overall campaign conversions.
- Provide direction to design and copy editors for the development of creative (email, banners, landing pages)
- Implement product design strategy for new lead generation and display advertising internet portals, and enhancements/changes for existing content websites for lead generation and display advertising initiatives.
- Work with US, West Coast Sales team to implement campaigns
- Liaise with cross-functional project teams during projects when required
- Implement display advertising campaigns into proprietary adserver technology
Required Skills / Qualifications:
- Excellent analytical reporting and advertising budget management skills
- Experience in Excel
- Experience in landing page conversion optimization
- Experience with lead generation, display advertising campaign implementation and management
- Excellent internet research skills and understanding of search engines.
- Analytical, innovative, and creative with strong attention to detail.
- Ability to take initiative, be adaptive, and work independently.
- Excellent organizational, multi-tasking, and problem-solving skills.
- Ideally has knowledge and experience with Google AdWords, Yahoo! Search Marketing/Overture, or PPC.
- The ability to communicate clearly and effectively with all levels of the organization using excellent fluent English verbal and written communication skills.
About Moxy Media:
Moxy Media has established itself as a leading online media publisher. We’ve taken an active role in shaping the landscape for seekers of information, products and services all over the world. Moxy Media has more than 15 million visitors to our network each month, more than 300 websites offering consumer information and professional services, and thousands of regionally focused local websites. Millions of people visit our websites to find information about countless topics and products, including Legal & Medical Services, Finance, Electronics, Health & Fitness, Fashion, Education, Home & Garden, Automotive and Travel. We’re working to provide the global community with the most current information on the most searched subjects.
How to Apply:
Please forward applications via email only to careers@moxymedia.com including a cover letter and resume. Indicate the position title Internet Campaign Marketing Analyst and position reference #BFM001 in the email subject line.
Only Word or Adobe PDF documents will be accepted. All files and pages must clearly show Last Name, First Name on each page and in each file name. Only responses received via email will be considered. No phone calls, faxes, agencies or drop?ins please.
We thank all applicants for your interest in this position however only those selected for an interview will be contacted.
